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April 27th, 2003
 | 03:06 pm - we started out like romeo and juliet, but it ended up in tragedy
life is a locked door.
"The trouble is that we have a bad habit, encouraged by pedants and sophisticates, of considering happiness as something rather stupid. Only pain is intellectual, only evil interesting. This is the treason of the artist: a refusal to admit the banality of evil and the terrible boredom of pain. If you can't lick 'em, join 'em. If it hurts, repeat it. But to praise despair is to condemn delight, to embrace violence is to lose hold of everything else. We have almost lost hold; we can no longer describe a happy man, nor make any celebration of joy."
-ursula k leguin, the ones who walk away from omelas
so i was thinking... do advertisements for staple products accomplish anything? like the "got milk?" ads, for example. now, some of those were great ads, it was an excellent campaign. but who was seeing those who doesn't know pretty much all theyre going to about milk? did it really affect their sales at all? i don't think anyone watched a milk commercial and went "hey, that milk stuff looks pretty good! maybe i should try some"
np: styx - Greatest Hits - - 07 show me the way
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we have some things to discuss later. this may or may not be true. :/ i was hoping that i was wrong hahahahahahhhahah. your milk hypothesis is pretty damn funny. thanks. When I went to the New Hampshire Community Technical College in Manchester for a semester, one of my classes was marketing. Our teacher talked about how effective the "Got Milk?" campaign was because it was simple, catchy, and it increased milk sales almost exponentially. So yeah, it DID work. hmm. that settles that, then. i just don't understand WHY. it's milk; everyone knows about milk. they were fabulous commercials, certainly, but i don't get how they made people want to drink more milk | From: |  cptngoth |
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| Date: | April 27th, 2003 02:37 pm (UTC) |
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For years milk was viewed as an accessory. You use it to make instant mashed potatoes or to eat cereal, and that's it. The "Got Milk?" campaign reminded people that it's a DRINK, something that had been lost in the age of trendy coffees, drinks like SoBe and, saddest of all, bottled water. It also reminded people that it compliments so many things so perfectly (such as the commercial where the guy eats all the cookies but doesn't have any milk). When you REALLY break it down and analyze it (and more importantly, analyze the state of society around that time), it really was a brilliant campaign. We even watched a video about how they came up w/ it, but I forget what it was. LOL |
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